On June 29, Amazon’s new self-delivery regulations began to be implemented globally simultaneously, which did not provide any transition period as a buffer. The processing time displayed in the background must be completely consistent with the actual delivery speed of the warehouse. Whether it is one day early or one day late, such behavior will directly lead to penalties.
Processing time must be exactly the same as warehouse delivery speed
The core meaning of the new regulations, to put it bluntly, is just such a short sentence. The order processing time you fill in in the back-end system must be completely equivalent to the actual delivery speed of your warehouse. If you operate it one day in advance, it is not allowed. If you operate it one day later, it is even more inappropriate, because the e-commerce platform will have a system to automatically conduct comparison and verification.
In the past, there were so many sellers who had a habit of deliberately making the processing time very long. Obviously the goods can be shipped within one day, but they fill in the system for three days. Rely on such a time period for buffering to avoid delayed shipment rate assessment. But starting from June 29 this year, this road has been completely cut off.
You can't avoid punishment even if you fill in the long stuff or fill in the short stuff.
If it takes longer to fill in, the estimated delivery time displayed at the front desk will be extended. At this time, buyers will compare with FBA and feel that the delivery speed is slow. So the conversion rate dropped directly. Amazon data shows that average sales rise by five percent for every day that promised delivery time is shortened.
It will be more dangerous to fill it in too short. You promised to ship it in one day, but the warehouse kept pushing the order and delayed it until the third day. This caused the delayed shipment rate to skyrocket. Because there were violations on both sides, the platform directly restricted the display qualifications of the listing where your product is located.
Automatic processing time is the official recommended solution
The method recommended by Amazon is to enable the AHT function, and then the system will pull the actual shipping data for each SKU in the past 30 days, and then automatically calculate the reasonable processing time. In this case, you don't need to fill it out manually one by one.
The advantage of this approach is that it saves people effort and directly complies with the rules. However, you have to implement the number that the system sets for you honestly. If a certain product really takes three days to be shipped out in the warehouse, then the average processing time indicator must be set to three days, and you will not have any qualifications and room for bargaining.
Manual settings are subject to 30-day rolling monitoring
If you insist on manually setting the processing time for each SKU, Amazon will perform a comparison every thirty days in a rolling time period. This comparison compares the setting values you fill in in the background with the actual delivery records. Once the deviation is found to exceed the specified threshold range, the system will immediately mark it.
After being flagged, the platform will require you to make rectifications within a limited time limit. If you delay and still do not make changes until the deadline is over, the system will directly and forcefully take over your setting of processing time, which is equivalent to handing over control of the warehouse delivery rhythm.
These types of sellers will be hardest hit
For sellers with overseas warehouses, sellers who leave the warehousing and distribution of goods to third parties, sellers who support dropshipping, and sellers with a particularly large variety of goods and warehouse processing speeds that are fast and slow, this new regulation makes them the first to be affected, and they need to make the most adjustments.
After the assessment frequency is adjusted from monthly to weekly, if there is a surge in order volume in a certain week resulting in untimely processing, this behavior will be recorded separately. In this case, you won't be able to use the high score data obtained in subsequent weeks to balance the average. This means that the requirements for operational stability have become very high.
Actions that must be completed before June 29
According to data from the US site, the situation is very clear. More than 87% of self-fulfillment orders can actually be processed within one day. However, many sellers still need two or three days to fill in the orders. This directly wastes the opportunities for display and exposure at the front desk, and also wastes the opportunities that can be converted.
Now go to the backend and check the real shipping data one by one SKU. Those who can switch to AHT will perform the switching operation immediately. The time must be adjusted to the real level through manual adjustment. Customized products and LTL large items are not included in the mandatory scope for the time being.
How many days is the processing time you filled in in the background, and how many days is it when the warehouse actually delivers the goods. If these two numbers don't match, move quickly to modify this place. If you think this statement is useful, then give it a like and forward it to the sellers around you who are engaged in self-delivery business.
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